STUDEBAKER STARLIGHT COUPE
The Loewy Design Studebaker Coupe
1953 - 1964
Although small by U.S. automotive standards, Studebaker had been in business
for over 100 years. One of the main reasons was its innovative styling as
shown by some of the stunning designs presented in the past. Many noted
artisans worked for Studebaker such as Virgil M. Exner, who did their famous
post war “you don't know whether it’s comin’ or goin” look.
Enthusiasm of the fickle 50’s car buying public soon waned because of the
delayed delivery, so a good number of potential sales were lost. By 1956, the
power problem was certainly addressed when the newly formed Studebaker
Packard Corporation mated the sporty little body with a big Packard V-8.
Handling suffered however, since the weight ratio was thrown off by using
this mammoth engine. By 1962 they had most of the kinks ironed out when they
introduced another update of the Loewy body and called it the GT Hawk. This
car, equipped with their souped up R-2 engine and a 4 speed Borg Warner stick
shift, was truly a great handling 4 passenger sportscar. Loewy’s creation was
so popular that reconfigured forms of the same design, which originated in
1953, lasted until 1964 when the company left the United States for a last
ditch effort at producing its compact Lark in Canada.
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